We've been discussing advertising a lot lately. This morning Shmoo designed his own vacuum brand: 'Zip Zap'. We then discussed logos, symbols and trademarks, and Shmoo designed a symbol for the Zip Zap brand. He loves Dyson vacuums but aspires to one day create the Zip Zap. He hasn't decided yet whether the Zip Zap will be it's own brand or if he'll work for Dyson and design a model called the Zip Zap. Today he also designed a small vacuum cleaner that's only for beds - he said that it vacuums up wee LOL!!